Redefining the visual language of beauty retail: Hondos Center. A household name in Greece, Hondos Center is more than just a destination for cosmetics and fashion – it is a cultural touchpoint, shaped by decades of trust and an ever-evolving aesthetic. With a nationwide presence and a growing digital audience, the brand needed a fresh, coherent, and contemporary creative voice across all platforms.

Blissprojects partnered with Hondos Center to lead the creative direction across its full digital and campaign ecosystem – delivering high-impact visuals and storytelling that reflect the brand’s heritage while speaking to a modern, trend-conscious consumer.

From concept to execution, we designed digital banners, social media assets, web visuals, promotional campaigns, and product launch materials with precision and consistency – all tailored to seasonal narratives, exclusive collaborations, and shifting market trends. This creative direction was further amplified through strategic digital marketing and advertising campaigns, including a full-scale ATL campaign, which expanded the brand’s reach with a fresh, emotionally resonant message that connected across both digital and traditional media, ensuring a unified and elevated visual identity at every touchpoint.

Our ongoing collaboration with Hondos Center reflects a deep understanding of the brand’s legacy and a vision for its future – where creativity, strategy, and beauty meet in every frame, every campaign, and every scroll.